Palmerston Group Advisors, L.L.C. provides independent, fee-only financial strategy and investment management services to individuals, families, and institutions. Palmerston's services are built around the Margin of Safety, an investment philosophy dedicated to reducing risk to invested capital while seeking long-term wealth appreciation. Risk management at Palmerston Group consequently utilizes methods developed by some of the world's leading margin of safety practitioners (and therefore differs from many other wealth managers, financial planners and advisors). Please contact Palmerston.

Palmerston Group Advisors, L.L.C. is based in New Jersey and registered as an investment advisor with the N.J. Bureau of Securities. Please read our Disclosure.



Loyalty is Earned | We strive to earn our clients' loyalty by providing good advice and by being professional, available, discreet, attentive, and creatively responsive to their financial planning needs and objectives.

Independent, Unbiased Advice Aligned With the Client | There is always one overriding question: What is in the client's best interest? Palmerston Group is a fee-only firm. It receives no commission or other compensation from marketable securities or other financial products and services it recommends to its clients. Fees from clients are its sole method of compensation. The only interest should be rendering advice that helps clients achieve their objectives and keep their assets growing. One method is keeping portfolio expenses down. For example, when mutual funds are appropriate, we favor those without sales “loads” and with low expense ratios (and strong portfolio managers). The margin of safety strategy seeks to minimize turnover and trading costs by seeking out companies whose securities can be held for the long term. In short, a financial advisor should succeed if and only if a client does. Please contact Palmerston.

Beyond Asset Allocation | A long-term focus requires going beyond asset allocation (where some financial planners focus too much) and applying an equally strategic and rigorous perspective to the selection specifics within each asset class. Successful financial planning turns on specific choices. Not all high-yield ("junk") debt performs the same; similarly, one "global equity" fund can do well while another in the same category can under-perform badly. Indeed some research shows that the "value" or "growth" labels attached to many funds and portfolios can bear little connection to actual holdings and investment styles. This is where Margin of Safety can yield immense benefit and is a smart way to pursue both financial security and financial peace of mind.

A Well-Informed Client Tends to Make Better Decisions | The financial advisor's job is to help equip a client to make sound choices. Listening, asking focused questions, doing careful research, and exploring alternatives are the key elements of an effective method. More information, collaboration, and thorough discussion make for better-informed clients. And well-informed clients make superior use of advice in deciding upon the right course of action to achieve the goals they have chosen. Palmerston Group cherishes its fiduciary relationship with its clients and makes recommendations accordingly. Please contact Palmerston.

Yes to Diversification, But Through Proven Performers | Past performance is never a guarantee of future results, but long-term portfolio management success is an excellent first filter. Very, very few investment managers outperform the market in the long term. Among the highly select group which does, many employ a version of the Margin of Safety (sometimes called value investing). Most ply their craft at firms other than the top brokerages or biggest mutual fund families. Most also perform consistently–doing well during tough bear markets as well as in bull markets. A good financial strategy should pay careful attention to these people and their considerable abilities.

Patient Investing | Weathering market upheaval is part of successful wealth management. Unreasonable pessimism in the market creates opportunity. Ability to outlast such undue pessimism makes for investment success. A dollar unable to stay in a marketable security for a good number of years does not belong there in the first place.

Saying We Don't Know When We Don't Know | There are no such things as a bad question or a monopoly of wisdom. If an answer is not immediately at hand, we say so, and then do our best to get it. Getting an investment or financial issue right sometimes requires further research or helping a client obtain specialized advice in related fields, or both. Sometimes it means providing a fresh and impartial “second opinion” on a prospective client’s existing financial plan, or on an aspect of estate planning or retirement planning. Willingness to reach out is not a weakness; it’s always a strength when the aim is helping a client. There is always something new to learn. Please contact Palmerston.


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